Did you know that the number of active social media users has risen by more than 12% since last year?
There are more than 4 billion users, and the main contributor to this was the daily increase of more than 1.3 million users per day. More than half the world’s population is on social sites, given the fact that the total population stands at 7.83 billion and rising.
According to other statistics, 15.5 new people join different sites every second, and most do so through mobile phones. With such high numbers, you need to know your target market and get them to view your posts immediately.
It sounds intriguing, right.
When to Post on Social Media
In the past, social media algorithms relied heavily on chronological timelines, but things are changing at a drastic pace. The new way of life is reverse-curation that requires you to create top-quality content and choose the ideal time to post it.
By doing so, you can encourage more visibility and feedback from potential customers, for example. It’s a skill every social media marketer requires in 2021 to succeed. There are numerous social media platforms receiving lots of content every second from around the world.
Hence, timing is everything in terms of posting if you want to remain at the top of your game. Having a detailed calendar makes it easier to note these times each day and ensure you get content out on time.
Usually, many content creators prefer posting during peak hours of the day. Gathering such information makes it easy to run a social media campaign and get the desired results. Posts usually end up on:
The Best Time to Post on Facebook
There are 2.80 billion monthly active Facebook users in the world today. Out of these statistics, 1.8 million are active daily. At the moment, Facebook is the leading social site and the number one online tool content creators use to advertise.
Timing is everything when posting content on Facebook. The best time to post on this social platform today is starting from 9 am to 5 pm. Ideally, it would be best to do so on Wednesday when more people are relaxing after a busy Monday and Tuesday.
Such information is vital to have as you post content on Facebook, given the fact that it has a limited lifespan. It helps you understand your audience in terms of interaction and engagement, thus capitalizing on making valuable impressions.
Naturally, Facebook provides you with the best platform for this interaction, given the impressive number of daily active users. But, your content must motivate meaningful engagement as algorithms emphasize more on friends and family.
As earlier mentioned, posts should start on Wednesday, starting at 9 am to 5 pm, since Tuesday is the worst day to post. You should follow this by posting on Thursday through to Sunday when people are more active online. But, you must avoid posting early in the morning and in the evening on these days.
Typically, more people tend to jump into social media from Wednesday when the week starts relaxing. From 11 am, they start their downtime and want to do something else other than work or study. Before 7 am and after 5 pm, it’s harder to engage them, so keep in mind the correct timings.
Still, posting on Facebook must be dissected according to industry, including:
• Consumer products and services
When to Post Educational Content on Facebook
Any education institution that wants to engage students on Facebook must note the ideal time to post content.
Typically, this is from 9 am to 5 pm on Wednesday. You can post follow-up content from Thursday to Saturday. Sunday is the worst day to post.
With such information, every institution can maximize engagement with students on social sites for numerous purposes. For example, it’s the best place to host a campaign for existing students and get them to discuss the main plan.
The Appropriate Time to Post Health Content on Facebook
2020 saw a massive spike in the amount of health content posted on Facebook globally due to the pandemic. Many health practices took the opportunity to scale up their online presence.
Today, when you decide to post health content on Facebook, the best time is 10 am to 12 pm. During this time, you can promote your practice and let the locals know your current location. It’s also a great way to engage with patients and gain reviews that others can view.
Naturally, health care practices are open when many people are active on social sites making it possible to get quality engagement. Start posting from 9 am to 3 pm every Monday to Friday when there’s more active traffic.
The Best Time to Post Media Content on Facebook
When you want to post media content on Facebook, you can do so every day of the week, from 8 am to 5 pm. The best time is from Tuesday to Thursday at 5 pm. As for Friday, post the content from 9 am. Media companies are learning that many people get their news on social sites and enjoy lively debates.
It means, by timing your content, you can bring about healthy discussion on specific issues of the day. After 5 am, many people tend to get off their social sites.
The Best Time to Post Tech Content on Facebook
Many people rely on tech companies posting content on social sites like Facebook to learn new techniques and use existing ones.
Here is another industry where posts can receive engagement from Monday to Sunday from 9 am to 12 pm. The peak day is Wednesday, and the least active is Sunday. However, avoid posting after 6 pm.
When to Post Consumer Products and Services on Facebook
Marketing consumer product on Facebook is a great way to attract potential customers. Simultaneously, you can inform existing ones of new services or upgrades to check out for the older ones.
Again, start posting consumer goods from Monday to Sunday from 8 am to 5 pm. The best day for engagement is Wednesday and the worst Sunday.
The Best Time to Post Non-profits on Facebook
Do you have a non-profit with a specific mission that you need more people to engage in and contribute towards daily? Please post it on Facebook to inspire discussions and spread awareness.
Matters that touch on non-profits are sensitive and require accurate timing, from Wednesday to Saturday, 8 am to 3 pm. For maximum engagement, ensure content is available on Wednesday and avoid posting on Sunday.
The Best Time to Post Finance Content on Facebook
Workdays are most suitable when you want to pass through certain financial information to social media users. The majority of companies opt to engage people during working hours starting Monday to Friday from 9 am to 12 pm.
After that, people start to lose interest as many financial institutions close for the day.
The Appropriate Time to Post Recreational Content on Facebook
Have you ever wondered how specific destinations manage to inspire people to visit using their Facebook accounts? It’s all about timing which goes for all recreational content, including the host of happy hour at a local pub.
Therefore, you can start engaging people by posting content beginning Monday to Friday from 10 am to 3 pm. This duration sees a lot of people relax and start browsing content on the social site.
The Best Time to Post Content on Instagram
There are over one billion Instagram users worldwide. When you use it correctly, there’s little limit to how many people you can reach with different posts.
When to Post Educational Content on Instagram
Educational institutions have an excellent opportunity to capitalize on visual branding to attract new students.
By posting images of different events and campus lifestyles, you can receive feedback. This feedback helps you make informed decisions, and you can even go live for one-on-one interaction. The ideal time for this is Wednesday to Saturday from 9 am to 9 pm, with Friday at 10 am being the best.
The Best Time to Post Media Content on Instagram
Media content has a place on Instagram but needs creativity, given that this is a primarily visual social platform.
Usually, the right time to post such content is Monday to Friday, 8 am to 4 pm, with the best being Friday at 9 am. Avoid posting before and after these times.
The Best Time to Post Tech Content on Instagram
A great Instagram strategy involves coming up with a high-quality visual representation of your products. Find different ways to make this content as appealing as possible to inspire engagement. Choices vary on Instagram from photos, videos to going live.
Moreover, an ideal time to post such content is from Tuesday at 5 am to Friday at 10 pm. Wednesday sees the most interaction, and Sunday from 2 pm the lowest.
The Best Time to Post Health Content on Instagram
Before you post health content on Instagram, familiarize yourself with the guidelines regarding such posts. Health content is highly sensitive and must always be accurate.
However, Instagram is an ideal social media platform to motivate people through visuals like pictures and videos. Therefore, you can start posting from Monday to Friday, from 9 am to 5 pm.
The Best Time to Post Non-profits Content on Instagram
The right image at the right time posted on Instagram can result in rapid engagement that can even go viral.
So post-non-profits content on Instagram from Monday to Friday 10 am to 4 pm to get the best feedback and motivate interaction. On Tuesday from 1 pm to 3 pm are the peak hours and Sunday the least interactive.
The Best Time to Post Finance Content on Instagram
Never overlook Instagram as you come up with social media engagement strategies for finance content.
Admittedly, posting finance content needs timing, so Monday to Friday from 9 am to 5 pm is most appealing.
The Best Time to Post Consumer Products and Services on Instagram
The first things potential consumers note about your Instagram posts are the visuals, so they must be top quality. It calls for different branding techniques that help increase engagement and even potential sales through the posts.
For this to happen, you must post content from Tuesday to Saturday between 11 am and 3 pm. The peak day and time are Wednesday 3 pm.
When to Post Recreational Content on Instagram
Do you want to get people interested in a particular retreat or take advantage of the offers available?
Well, post recreational content ideally at 1 pm on Wednesday and Thursday. However, posting can commence from Monday to Friday from 8 am to 8 pm on Instagram.
The Best Time to Post on Twitter
2021 has seen the number of social media users with a Twitter account grow to more than 69 million. Twitter is a microblogging service with users worldwide, making it ideal for posting content.
The good news is, once you set up a Twitter account, you can commence direct engagement with your audience. However, timing is everything for this social site if you want good feedback.
More so, it’s an excellent opportunity to land new business and spread the word about important issues and breaking news. That makes up part of the marketing strategy you can employ to get quality engagement each day. Therefore, you must learn the right time to engage in different industries.
The Best Time to Post Educational Content on Twitter
Tweets can carry lots of educational content despite having a limited number of characters you can write. It’s crucial to choose your word carefully and plan what to post in advance to inspire the most engagement.
The most suitable days to post educational content are Monday to Friday, starting at 9 am to 2 pm. Students and other interested parties are active on Twitter and most likely to view your content during this time. However, the best day to engage with quality results is Saturday from 5 to 6 pm.
The Appropriate Time to Post Health Content on Twitter
A well-timed health tweet can receive lots of engagement resulting in multiple retweets and mentions. It accords you to interacting with patients’ one-on-one, getting immediate feedback on the content you posted.
However, given the sensitivity of this content, there must be guidelines in place on what you can and cannot post on Twitter. You can post from Monday to Friday from 8 am to 2 pm, and the best day is Wednesday.
The Best Time to Post Media Content on Twitter
There’s no shortage of crucial media content on Twitter as many authors, journalists, and writers enjoy using the platform. The social site has set itself up as an ideal place to share ideas, give an opinion, and engage in lively debates on crucial issues.
Usually, with flexible timings to post content, you can post from Monday to Friday, 8 am to 1 pm, for maximum engagement. The best day for this is Wednesday.
When to Post Tech Content on Twitter
Millions of people interested in tech are available on Twitter every day, ready to consume valuable content. Ideally, many companies in this industry use this opportunity to introduce new products and share vital information.
Naturally, as part of your social media strategy, you must learn the best timing to post similar content. Do so from 8 am to 1 pm starting Monday to Friday with emphasis on Wednesday.
The Best Times to Post Finance Content on Twitter
Financial institutions have openly embraced social sites like Twitter and post regularly. The reason behind this is direct access to potential and existing customers. So it’s better to create high-quality content and time posting if you want to become visible.
Admittedly, mornings see most financial tweets go out from Monday to Friday, starting as early as 7 am to 1 pm. The best timing is Tuesday, and the worst is the weekend.
The Best Time to Post Non-profits Content on Twitter
Twitter has proved to be a powerful weapon for change, becoming an ideal place to post non-profits content. Once your content is live, you can push for mentions and retweets to spread the word on important issues.
It’s most important to make this social site part of your strategy and post content from Monday to Friday, 8 am to 3 pm.
The Best Time to Post Consumer Products and Services Content on Twitter
With over 60 million Twitter users, the opportunities to market some specific consumer products are endless. However, like any other content, timing is crucial. After you post, you can respond to questions and comments from your customers promptly.
As a brand, you can post content and get direct feedback. The ideal timing for such a post is Sunday from 8 am to 5 pm when consumers are relaxed.
The Best Time to Post Recreational Content on Twitter
On Friday at 9 am post about that offer to a particular destination to attract more customers. Most people are looking forward to the weekend and are most likely to respond to such tweets.
The Best Time to Post Content on LinkedIn
LinkedIn has a noticeable difference, with over 750 million users and other social platforms available online.
It has a specific target audience, who are primarily professionals in certain industries across the world.
Thus, posting content on this platform is different and requires a different strategy to motivate engagement. However, this shouldn’t dissuade you from posting content from various industries.
In fact, through LinkedIn, you can generate lots of valuable leads using different strategies to reach out. You can post content for educational, health, financial, and even recreational purposes from Tuesday to Friday, starting at 8 am to 2 pm. Avoid posting earlier or later because it won’t produce desired results.
The Best Times to Post on Tiktok
As of 2021, Tiktok now has over 1 billion users making it one of the fastest-growing social platforms. Making the most of the few seconds available per video post requires creativity and timing.
The platform has a For You section where most posted videos end up unless a viewer has subscribed to your channel.
Posting in good time makes it possible for many people to view, like, and share, leading to increased engagement. It’s why you need to be ready every day. For example, you can post from 7 am to 4 pm on Sunday.
Your Best Times to Post Content on Social Sites
Every year, other social sites come up, resulting in more opportunities to become more visible. Still, the platforms listed above remain the top ones that you can use for a successful strategy. You can have an active page on each and grow your audience.
Still, being successful takes more than just posting at the right time. You must also know which period suits your content. It means learning the right time to post depending on your account, which can even be during off-peak.
What is important is learning your brand inside out and noting what works for it. So try posting during the low engagement hours listed above and analyze the results.
Actionable Tips to Follow when Posting on Social Media
Define your Target Audience
Who is your target audience, and what are their interests? A successful social media campaign starts here.
After you identify them, you can proceed to understand their needs and buying patterns. Follow this by grasping the best ways to reach out to them.
Current Location of your Audience
You can start developing a posting plan as you notice social media behavior and your audience’s location. If you intend to reach people in a different country, keep time zones in mind.
Also, you might need to post all day to engage them as much as possible. However, specific social sites limit posting frequency, but this isn’t the case if you have top-quality content meant for Twitter.
Pick the Correct Platform
On which platform can you find your audience? It’s a crucial step to take because it helps you engage as many people as possible. For instance, many professionals are present on LinkedIn.
On the other hand, buyers will most likely notice products with attractive images on Instagram.
Be Ready to Correct Mistakes
There are moments you’ll make mistakes while posting on social media platforms. Always be ready to offer sincere apologies and correct the issue as soon as possible.
Staying active is one of the most crucial steps you can take to use social media platforms. Apart from posting often, interact with your audience and answer questions in a timely fashion.
Now you can start checking the right time to post on different platforms.